Your roofing company is contacted to bid for a job—the roof has an obvious need for replacing or repairs, and your sales pitch has gone off without a hitch. Now comes the difficult part of your sale: discussing the price. Roofing repairs or replacements are expensive, and even with an undeniable need for repair and the perfect sales pitch, your team will often be turned down with, “We just cannot afford it right now.” Too many sales are lost because the price is too high for homeowners to pay all at once.
But what if your customers had another option? Having financing for contractors to offer customers as an alternative to paying upfront can eliminate some of these cost-related objections and help your sales team close more deals.
How does roof financing work?
Many homeowners find the cost of repairing or replacing their roof to be overwhelming. Instead of paying out of pocket, third-party financing companies will supplement the cost by lending the homeowner the funds through a low interest rate loan. With financing, the cost of a roof can be spread out over time, allowing customers to choose a plan that works for them, and break down the cost into more accessible monthly payments.
Why your company should provide roof financing
Often a sale will fall through because the price is just too high to pay up front. However, by providing roofing financing options your company can remove some of the stress from roofing repairs and replacements, making the customer’s decision easy and affordable. Roofing companies should offer financing options to:
- Increase sales. A new roof can be a significant expense for homeowners, and many may not be able to afford to pay for it upfront. By having financing for contractors to offer customers, roofing companies can make it easier for homeowners to get the roof they need without having to come up with a large sum of money all at once.
- Gain a competitive advantage. In today’s competitive marketplace, roofing companies need to find ways to stand out from the competition. Offering financing is one way to do this. Homeowners are more likely to choose a roofing company that offers financing, especially if they are unable to pay for the roof upfront.
- Improve customer satisfaction. When homeowners are able to finance their new roof, they are more likely to be satisfied with the overall experience. This can lead to repeat business and positive word-of-mouth for the roofing company.
AccuFi: financing for contractors to offer customers
AccuFi is a solution that integrates with AccuLynx to make it easy for roofing businesses to offer financing to their customers. With AccuFi, businesses can easily monitor their customers’ financing applications and receive prompt notifications upon approval. AccuFi is supported by Acorn Financing, a prominent player in the personal financing marketplace, so businesses can be confident that their customers will receive the most favorable rates available.
In addition to simplifying the financing process with AccuFi, AccuLynx also offers a range of complementary tools to help roofing businesses close more sales and ensure their customers receive the services they need. For example, businesses can configure automated emails to be sent to customers once their loan is approved, soliciting feedback on their experience and confirming their readiness to begin work. Businesses can also create estimating templates tailored to different job types, each equipped with an AccuFi link to apply for financing. This ensures that sales representatives are well-prepared to offer financing options for any project.