Why You Should Offer Roofing Financing to Your Customers

Your roofing company is contacted to bid for a job—the roof has an obvious need for replacing or repairs, and your sales pitch has gone off without a hitch. Now comes the difficult part of your sale: discussing the price. Roofing repairs or replacements are expensive, and even with an undeniable need for repair and the perfect sales pitch, your team will often be turned down because the homeowner “just can’t afford it right now.”

But what if your customers had another option? Having roofing contractor financing to offer customers as an alternative to paying upfront can eliminate some of these cost-related objections and help your sales team close more deals.

How does roofing contractor financing work?

Many homeowners find the cost of repairing or replacing their roof to be overwhelming. Instead of paying out of pocket, third-party financing companies will supplement the cost by lending the homeowner the funds through a low interest rate loan. With financing, the cost of a roof can be spread out over time, allowing customers to choose a plan that works for them, and break down the cost into more accessible monthly payments.

Why companies should provide roof financing

Often a sale will fall through because the price is just too high to pay up front. However, by providing roofing contractor financing options, your company can remove some of the stress from roofing repairs and replacements, making the homeowner’s decision easy and affordable. Roofing companies should offer financing options to:

• Increase sales. A new roof can be a significant expense for homeowners, and many may not be able to pay for it upfront. By making the project more affordable through financing, contractors can make homeowners more comfortable with the cost and sell more jobs.
• Gain a competitive advantage. In today’s competitive marketplace, roofing companies need to find ways to stand out from the competition. Offering financing is one way to do this. Homeowners are more likely to choose a roofing company that offers financing, especially if price is a determining factor for them.
• Improve customer satisfaction. When homeowners are able to finance their new roof, they are more likely to be satisfied with the overall experience. This can lead to repeat business and positive word-of-mouth for the roofing company.

Read More: How AccuPay Helps Roofers Get Paid Faster and Easier

How roofing contractor financing can help generate upsell opportunities

This generation of homeowners is facing new market challenges brought on by inflation. Offering financing gives roofing contractors a competitive advantage by reducing affordability-related sales objections. It can also open up more opportunities to upsell other services or products that homeowners wouldn’t otherwise consider. For example, providing competitive loan options makes eco-friendly or more expensive product choices less overwhelming for the customer.

AccuFi: roofing contractor financing

AccuFi is a solution that integrates with AccuLynx to make it easy for roofing businesses to offer financing to their customers. Here’s how it works:

1. Customers complete a pre-approval form with no impact to their credit score right from AccuLynx.
2. AccuFi immediately generates a list of pre-qualified loan options.
3. Contractors can receive a notification upon approval, as well as when funds are received.

AccuFi is supported by Acorn Finance, a marketplace for home improvement lending, so businesses can be confident that their customers will receive the most favorable rates available.

In addition to simplifying the financing process with AccuFi, AccuLynx also offers a range of complementary tools to help roofing businesses close more sales and ensure their customers receive the services they need. For example, AccuLynx users can configure an automated email to be sent to customers once their loan is approved, soliciting feedback on their experience and confirming their readiness to begin work. Estimating templates tailored to job types, can also  include an AccuFi link to apply for financing.

AccuLynx and AccuFi ensure sales representatives are well-prepared to offer financing options for any project, helping contractors beat out competitors, improve customer satisfaction, and close more deals.

Interested in learning more about how the best roofing CRM software can help you win more jobs? Schedule a custom demo today.