Roofing estimates are one of the most important parts of any roofing job. They provide vital information to the consumer about the scope of the job and cost, so creating them quickly and accurately is essential to your success. By having a process tailored to your consumers and their needs, you will close more deals and increase your revenue stream.
One way to provide exceptional estimates is by incorporating a “good, better, best” system when you create your estimates. This provides your customers with multiple material and service options so they can choose what will work best for them and their needs. Here is how you can start incorporating a “good, better, best” system into your sales process effectively (plus a roofing estimate example):
What is a “good, better, best” system?
Depending on the size of the roof and the materials used, a new roof can be quite expensive. With a “good, better, best” system in place, you can provide your customers with a range of options at different price points and using different materials. Based on their needs and budget, homeowners can choose a basic service package at the “good” level, or opt for higher quality materials at the “better” and “best” levels. Having multiple pricing options also helps you to compete with competitors without suffering the losses associated with decreasing your standard price.
Why use a “good, better, best” system?
Where your customers live might affect what option better fits their needs. If your customers live in an area that experiences frequent weathering on their roof from hail, rain, hurricanes, or tornados, they might want higher quality and longer-lasting materials with a longer warranty. There are even some areas with harsher weather that will reduce homeowners’ insurance prices if the materials are more resistant to natural disasters. For these homeowners, the higher price becomes a more appealing offer. In these situations, having three different options might be a chance where you can upsell your customer by explaining the benefits of the more expensive option.
On the other hand, if your customer’s budget is tight, or their roof experiences very little damage from the elements, they likely won’t be looking for extra maintenance or protection. Their needs can be accommodated by the products in the “good” package while still providing an excellent roof. If the buyer is somewhere in the middle, the “better” option is a perfect choice, offering both elements of affordability and quality.
A “good, better, best” roofing estimate example
You can showcase your service options to your customer by providing three different, complete estimates or by separating the levels out on a single estimate. Having three independent documents keeps prices isolated and organized so the customer can keep track of one set of data and not be overwhelmed, while a combined estimate allows easy comparison of numbers and products. Either way, the same information should be provided. Transition your standard price to your “better” package and add or subtract services from it to create your “good” and “best” pricing. The standard option is what most people will choose. It’s not the basic, low-priced service, but it’s also not the expensive bundle that has the highest caliber materials.
Create quicker & more accurate roofing estimates with AccuLynx
Use this roofing estimate example paired the good, better, best system and a top roofing CRM to streamline your estimation process.
AccuLynx integrates with aerial measurement companies EagleView and GAF QuickMeasure and material distributors ABC Supply, Beacon Building Products, and SRS Distribution. These integrations help you create accurate estimates with the most precise information without jumping between different programs. Also, with our new Customer Portal, you can share your estimates and communicate with your customers more effectively through this self-service portal that your homeowners can access at any time and on any device.
Want to learn more about how Acculynx can shorten the timeline of your estimation process? Schedule a personalized demo today!