As the year draws to a close, the next few months will be crucial for setting your roofing business up for a more profitable 2022. There are many ways to reduce costs, advertise better, and run your business more efficiently to help you boost roofing revenue in the New Year.
To set yourself up for a more profitable 2022, here are a few areas within your business that you can focus on:
Data & Reporting Roofing Revenue Tips
Use KPIs to Track Performance
There are more than 20 customizable reports that can help you organize and understand your business data better in AccuLynx. This includes two key reports to help you understand your business performance in 2021 and grow your roofing revenue in 2022: the Time in Process report and the Job Profitability report.
The Time in Process report shows how long a job takes to move through the pipeline and helps you identify bottlenecks in your current processes. For example, suppose the reports show that invoices are not being paid promptly. In that case, you can incorporate automatic reminder emails to homeowners that will help nudge them to pay on time.
The Job Profitability Report compares your estimated profit to the actual profit for each of your jobs. This report breaks down profitability by salesperson and location, so you can identify gaps in your projections, train struggling members of your sales team, and improve your margins in the new year.
Marketing Roofing Revenue Tips
Effective, targeted marketing is essential for bringing in new business and becoming more profitable. Here are some key areas to focus on when thinking about updating your marketing strategy:
Referral Based Marketing
Referral marketing generates about 3-5x higher conversion rates than other channels, so it’s a great strategy to add to your marketing toolbox. Focus on asking for referrals from customers that were very satisfied with your services and vendors that best align with your market. By utilizing the automation feature in AccuLynx, you can send your homeowners an email once a job is complete to ask for referrals. To generate more referrals quickly, offer an incentive, such as a free gutter cleaning for referring someone to your business.
Create Professional Marketing Materials
There are many other ways to advertise your business, such as going door to door to offer your business and leaving behind marketing materials that cover your services. Having well-produced marketing materials, such as flyers, business cards, and yard signs, can help provide more information and help remind potential customers of your services when they need them. Car decals are another easy and effective way to advertise your business. By having your business name on your crew’s vehicles, you can ensure that the community your business primarily serves knows who you are.
If canvassing is a critical aspect of your marketing strategy, be sure to have these types of materials ready to leave behind.
Digital Marketing
Over 85% of Americans use the internet, and with that big of a potential audience, your online presence matters. Having a strong website is a great place to start when it comes to your online presence. Your website should act as your home base and a place where business information is easy for potential customers to find. It should include all your company’s basic information, such as contact information and services provided. You can also include project photos, blog posts, and customer testimonials to help generate interest in your business.
Being present on social media is another important part of a digital marketing strategy. Twitter, Facebook, Pinterest, YouTube, TikTok, Instagram, and LinkedIn are among the most popular social media platforms. While it isn’t necessary to be on all of them, having profiles on a few will help your business grow. Posting information on your pages, such as pictures from previous projects or customer testimonials, is an easy way to get your business information in front of a larger audience. You can also create a free business profile on Google, which helps potential customers searching in your area see reviews, services, and other details about your business.
Software Roofing Revenue Tips
Some day-to-day processes, such as how you communicate with your crews or track your leads, can take up a lot of time and be expensive. By simplifying the processes you use day-to-day you can grow your business and become more profitable. With a CRM system like AccuLynx, everything you need to help you run your business more efficiently from start to finish is in one place. This saves money, helps automate your processes, and minimizes the number of tools needed to manage your business.
Store all of your documents in one centralized place
With AccuLynx, everything about one job will be saved in a digital job file. This saves unnecessary time spent printing out, filing, and keeping track of important documents, such as customer information, contracts, reports, and more. Instead of tracking down information, anyone who has access can find relevant information about a job by looking at the job file.
Improve communication between staff, crews and homeowners
Communicating with crews and homeowners can take up a lot of time and money, especially when you have to make trips to the job site. With AccuLynx, you can communicate with your homeowners and crews from one centralized location and even automate some communication throughout the process. For example, you can set up an automated email to homeowners reminding them about an appointment or their upcoming bill that’s due. This helps to keep everyone on the same page, keep things from falling through the cracks, and open up time to focus on other areas in your business.
Offer financing and digital payments to get paid faster
Other AccuLynx tools that allow you to save time and money by simplifying routine tasks are AccuPay and AccuFi. AccuPay allows you to process electronic payment options such as e-checks, debit cards and credit cards in-person, online, or by phone. This increases the number of payment options available to your customers and helps you get paid more quickly. AccuFi provides a way for you to offer financing for your homeowners right from the job estimate. That way, they won’t have to use an outside source and can quickly discover ways to pay for your services if they can’t afford the full cost out of pocket. By incorporating these two tools within AccuLynx, you can serve your customers more effectively with the payment options they need and grow your profits.
Be More Profitable in 2022 with AccuLynx
If boosting your roofing revenue is a goal in 2022, AccuLynx can help you do just that. As an all-in-one CRM system, our software provides you with so many tools right at your fingertips to expand your business and grow in profits. Check out a custom demo to see how AccuLynx can work for you.
