How to Set Up Your Roofing Company Website
Your website is your home base. It should house everything from basic information about your business (contact information, services offered, about your business) to project photos, blog posts, and customer testimonials. You can even give advice for homeowners or share roofing basics in a downloadable guide.
To start a website, you can contract out to a web developer or agency, or you can take a DIY approach and use popular platforms like Squarespace or WordPress.
What to Include
Like the rest of your roofing marketing strategy, you don’t need to start with an overly complicated website. Instead, focus on the basics. Your website should clearly show your company name, how to contact you, your service area, and what type of services you provide. Once you’ve nailed down the most basic information, you can expand to include photos of past projects and customer testimonials.
With a basic website, focus on graphics and clear language to help you catch a customer’s attention. Ideally, you’d use actual project photos (don’t be afraid to ask homeowners for those) but if you don’t have any on hand, check out sites like Shutterstock or iStock for stock photos. When selecting stock photos, make sure they depict the type of work that you do. You wouldn’t want to show someone doing landscape work when you only offer roofing repair services.
If you’re looking to take your website up a notch, consider adding blogging to your roofing marketing strategy. Your blog can be used in a variety of ways. You can post about projects, answer common questions, highlight team members, or share general information that would be helpful for homeowners to know. Whatever you post, it’s important to post consistently. That can be a few times a month to a few times a week. Play around with different schedules to find the ideal timing for your business.
When to Update
Check in on your website from time to time. Your website isn’t static. You can’t just create it and forget about it. Instead, a few times a year, set aside time to make sure that everything is still up to date. You may have better testimonials or new services that you offer. Make sure to update your site with that information.