What are your goals for your roofing company this year? While every company has specific objectives, such as targeting a new geographic area or increasing your revenue in a particular trade, the end goal is the same: greater growth. As you wind down this year and start preparing for next year, it’s important to find tools and strategies that will help you achieve sustainable growth and meet your goals. Here are a few straightforward ways you can grow your roofing company over the next several months—and keep it growing throughout the year.
Four Ways to Grow Your Roofing Company
#1: Take Stock of Your Business Performance
How did your roofing business perform this year? Where did you do well, and where do you have room for improvement? The answers to these questions will help you find ways to grow your roofing business in the new year. Understanding what tactics were most successful and what areas of the business were most profitable will help you prioritize for 2021, and examining underperforming areas will help you pinpoint opportunities to make improvements.
Read: How Roofing Software Can Help Grow Small to Medium Roofing Businesses
Roofing software like AccuLynx can help you evaluate your business performance more easily. AccuLynx includes a robust set of reporting features that give you insight into your business results. Our reports go beyond overall revenue and general performance—with AccuLynx, you can dig deeper and get detailed information on many different aspects of your business. For instance, you can see which geographic areas yielded the most profitable jobs so you can prioritize those areas for marketing and lead follow-up in the new year. Or you can look at your closing percentage to see if you need to make adjustments to your sales strategy. You can even get reports delivered to your email on a weekly or monthly basis so you can keep track of business performance more regularly. Evaluating your business performance using strong reporting tools will help you identify growth opportunities more easily.
#2: Find Ways to Increase Efficiency
In order to grow, your roofing business will have to take on more work. But if you find yourself scrambling every time you get busy, or feeling like routine tasks take a long time to get done, the prospect of taking on more work can seem daunting. To maximize your time and increase the amount of work you can do, your roofing business will need to find new ways to work more efficiently.
Using a roofing software system to manage your business can help you increase your efficiency. AccuLynx is designed to streamline your everyday tasks, helping you save time without compromising customer service. One way AccuLynx simplifies day-to-day work is through automations. You can set up emails, texts, or tasks that are automatically triggered by actions taken in AccuLynx, such as scheduling an appointment or moving a job to a new milestone.
Automations help you stay in contact with customers and team members without having to spend significant time composing messages. This is just one of the many ways that using a comprehensive software system like AccuLynx can increase your efficiency and save you time.
#3: Reduce Costly Errors
Little errors and inaccuracies add up. Working to reduce these errors can help your roofing business keep costs down, price jobs correctly, and improve your customer service. A key component of growing your roofing business is being able to maintain a high level of accuracy while still working quickly and efficiently.
Managing your roofing business with AccuLynx keeps all your information in one place, making it easier to avoid these costly errors. With cloud-based digital job files, everyone in your roofing business can access the information they need at any time, eliminating confusion and helping your team members stay in the loop. AccuLynx also helps reduce the errors caused by over- or under-estimating a roofing job through our estimating tools. You can order an aerial measurement report from EagleView or GAF QuickMeasure directly through the AccuLynx platform, then use the results to populate a digital estimate. With the SmartDocs feature, you can pull customer information into the estimate automatically, helping you quickly put together an accurate estimate. AccuLynx also integrates with ABC Supply, so you can turn estimates into online orders and be confident you’ve ordered the correct amount of materials. AccuLynx streamlines and simplifies routine tasks like estimating and ordering so you can do them more quickly and accurately.
#4: Improve Communication
When team members are on the same page, it improves collaboration, increases efficiency, and enables them to do their jobs more effectively. And when you regularly keep in contact with customers and leads, you can close more sales, improve customer satisfaction, and increase referrals. Better communication, both internal and external, will help your roofing company achieve greater growth.
Read: Improving Communication for Roofing Projects
In AccuLynx, contractors can send and receive emails and text messages directly from the software platform. All the messages you send in AccuLynx are tagged to their respective jobs, making it easy to refer back to them if a question or issue arises. You can see a record of every message related to a given job, so you don’t tell a customer the same thing twice or forget to answer a crucial question. And features like email templates allow you to standardize your communication and present a professional appearance to your customers.
To improve communication with team members, AccuLynx has developed two mobile apps. The Field App allows contractors to take the functionality of AccuLynx wherever they go, helping them stay in touch with other team members and access the most up-to-date information about a job. The Mobile Crew App gives crews detailed work instructions in the palm of their hand and allows them to keep the rest of the staff updated on how work is progressing. Both apps keep teams in the field connected to the office and facilitate real-time updates on active jobs, so everyone can get work done more quickly.
Grow Your Roofing Company in 2021
As 2020 comes to a close, your roofing business needs to implement the right tools and strategies that will set you up for a successful 2021. When you evaluate past performance, increase your efficiency, reduce the errors that drive up costs, and communicate more effectively, your roofing business can see greater growth and exceed your business goals for the new year.
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