We know as business owners that there is already a lot on your plate as far as day to day activities and additional marketing may not be one of them. Being able to market your roofing business properly means the chance to reach a broader audience and pull in more potential leads. There are plenty of simple—and free—ways to effectively market your company.
Discover some of these easy marketing strategies to help boost your roofing company’s visibility.
Utilize Roofing SEO
We as consumers use search engines for just about everything. According to the Search Engine Journal, over 90% of all online experiences begin with search engines. Search engines like Google and Bing are designed to help us quickly find the services we need, including roofers.
Every roofing business wants to be the first site a potential customer sees when they search for things like “roofers near me.” Well, by using the best SEO practices, you can get your roofing company’s website to be more visible and get more roofing leads.
Roofing SEO is all about the right roofing industry keywords and how they are optimized on and off your site.
On-site SEO optimization includes:
- Including roofing keywords on every web page for search engines
- Creating content that will spark interest in perspective customers
- Adding service areas and cities in your page titles
Then you can start thinking about different ways to take advantage of off-site optimization, including:
- Backlinks from sites with high authority (i.e. roofing publication sites)
- Social media platforms (no direct SEO benefit, but builds credibility)
The first step to getting started with utilizing SEO is identifying the right roofing keywords. Once the keywords have been found, you can start creating content that is centered around them.
Everything you do on and off site will help increase your business’s authority and receive more visitors.
Take Advantage of Social Media Marketing
Social media is one of the best marketing platforms for roofing businesses.
We as a society are constantly checking our Facebook, Instagram and Twitter for everything from news to reviews. So, these types of outlets are great for roofers to showcase their work and connect to potential customers.
Adding social media to your marketing plan can:
- Increase the visibility of your site’s content (i.e. blogs, testimonials, videos, etc.)
- Build credibility with your audience
- Create new ways to communicate with customers
- Provide you with a place to display your before and afters
While social media isn’t the most obvious roofing lead generator, it provides your marketing strategy with a huge boost. You’re getting more visibility and putting yourselves on potential customers’ radar.
Claim Your Listings on Review Sites
From Yelp to Angie’s List, there are a ton of review sites out there that customers use to leave their feedback. It was actually reported by BIA/Kelsey that 97% of people read reviews for local businesses in the past year.
Customers want to know what they’re getting into before they schedule an appointment. Staying in the loop with all the review sites you’re listed on is important to build credibility and connecting with customers. Claiming your listings on review sites is the first step.
Claiming your business’s listings on these sites is relatively easy. You can verify that you own the business and designate who will receive notifications of new posts or questions. You can also update business hours, website URL and the company’s contact information. If you don’t have any listings on review sites, getting set up is easy.
Stay on Top of Your Google My Business Listing
Did you know that only 44% of businesses have claimed and own their Google My Business listings?
As we previously mentioned, a majority of consumers use search engines, like Google, to find the providers for work on their homes. If a customer searches for your business and finds a listing with incorrect contact information or hours, you could lose out on a potential job.
By claiming and monitoring your Google My Business listing, you’re able to:
- Stay on top of recent reviews
- Upload location photos
- Share before and afters
- Manage contact information, hours and website links
While these things seem similar to managing your listings on review sites, Google is a much bigger platform and is instantly viewable within the search engine.
These practices and tools will help you grow your roofing business and start pulling in more sales opportunities. AccuLynx is the perfect addition to your toolbox to help you manage all your new leads. Schedule a demo today!