For residential roofing contractors, the types of payment methods you offer matter and can make the difference between closing a deal or losing out on a potential job. Recent surveys show that consumers prefer to use credit cards and debit cards over cash or check payments, in part because these options give them the ability to process payments online.
By offering online payment processing, you can get ahead of the competition and be more appealing to homeowners. Here are 3 reasons homeowners want to pay with credit cards instead of cash or check—and the benefits that online payment processing can bring to your roofing business.
Faster Payments with Online Payment Processing
Online payment processing allows your customers to conveniently access their bill and pay it directly from their computers or other devices. They don’t have to worry about having checks available or have to go to the bank to take out a large sum of money. Not only that, most customers already use online payment processing for many other goods and services and have at least one credit card at their disposal at any given time. Thus, including credit cards and online payment processing as a payment option would be a simple transition due to customer’s already being comfortable with how it works.
Accepting credit and debit cards can also help your roofing business get paid quicker. Instead of physically cashing the checks and then waiting a few days to access the deposited funds, you can use online processing to allow funds to move from your customer directly to you.
Offering online payment processing can also save you time by setting up automatic email notifications to remind your customers of upcoming payments or late invoices. Customers can pay their invoices directly from these emails, helping speed up the payment process and ensuring you get paid on time without having to reach out to customers multiple times.
Your homeowners are in charge
Customers like options, especially when it comes to paying for their services. By providing more ways for your customers to pay, outside of just cash and check, you give your customers more control of their own money and how they spend it.
Depending on the scope of a project, your customers might not have the funds available in cash right when they sign the contract for work to begin. These customers might prefer to pay using a credit card rather than applying for a consumer loan. In addition, if your business provides the option to pay off the total amount of the job in installments, you can keep the credit card on file to make monthly transactions effortless. This will also boost your reputation as a company focused on customer service due to how efficient online payment processing is for the customer.
Provides financial security
Online credit card processing provides security and peace of mind for the customer because of the enhanced protections associated with the cards. If something goes wrong during the project, such as a dispute against the quality of the work, the customer can reach out to their credit card company, and they will investigate on behalf of the customer. If a customer is paying with cash, check, or debit cards, the money is directly withdrawn from the bank and does not have those protections.
Online Payment Processing with AccuPay
With AccuLynx, you can easily start accepting credit cards through our online payment processing option, AccuPay. AccuPay makes it easy to accept credit cards, debit cards, and e-checks in person, over the phone, or online and will help your business close more deals due to how convenient it is for customers. AccuPay is also directly linked up to your QuickBooks account to help eliminate any errors and speed up your payment process from start to finish. See a demo of AccuPay.
