You have many goals for your roofing business this year, from growing your revenue to getting an edge over your competition to increasing your productivity. But you feel uncertain about how to get started. What can you do to impact your business in the new year and ensure you’re on the right path to achieving these goals? The best place to start is by evaluating your business management technology.
What is business management technology? It’s all the tools that you use to keep your business running smoothly and organized. It can be everything from the Google calendar where you track all your crew schedules to your bookkeeping technology to a roofing software system. It’s sometimes overlooked, especially if you’ve been using the same technology for many years, but it’s essential to your business success. With the right systems in place, your work can reach new heights, and you can set yourself up for a productive and profitable year.
The Power of Great Roofing Technology
Why start with evaluating technology? The simple answer is that the tools you use to manage your business have a major impact on your effectiveness and productivity. Imagine if you were trying to install a roof without your regular equipment. You’d be struggling to get it done, it would take much longer than it should, and there would almost certainly be errors or flaws in the completed work. At the end of the day, you’d lag behind, and your customer would be unsatisfied.
While inadequate or ineffective business management technology may not seem like the same kind of problem, it can create unnecessary struggles, slowdowns and errors. When you use tools that aren’t right for the job of running your roofing business, you impact the quality of your work. Conversely, when your business management technology meets your needs and gives you the tools to keep things running smoothly, you can work much more effectively and deliver high-quality service to your customers. Finding the best tools to manage your roofing business is a crucial part of ensuring your success.
An Impact Within Reach
Many aspects of the roofing industry are out of your control. It’s not up to you whether your city gets hit with a big hailstorm, a new business suddenly becomes a major competitor, or homeowners in your area are ready to buy. But your business management technology—and your strategy to utilize it—is within your control. And that makes it a great place to start when you want to make change in your business.
Some roofers feel like their success is entirely dependent on external factors. But the truth is that business management technology can not only impact your success, it can also influence those factors that seem entirely external. To take one example, it’s true that you can’t control the number of homeowners in your area who need roofing work. But with business management technology that lets you send and store documents electronically, you can save time and reach more potential customers, creating a bigger pool of leads for your business. Choosing and implementing the right roofing technology for your business is a small step towards your goals that is within reach, not out of your control.
Better Than “Good Enough”
You’ve been using your business technology for years. It’s not perfect, but it’s basically fine. Sure, it could do more for you, but it seems like it might be harder to try something new than to stick with what you’re already using, even if it’s causing a few problems here and there. Why should you evaluate your business management technology?
The truth is, you don’t have to stick with something that’s “good enough” if there are better solutions that could improve your business management. When it comes to productivity, profits, winning more jobs, and closing more deals, sometimes changing your approach—and the tools you use to get there—can yield results that are even greater than the inconvenience of changing. Even if you feel like your business management technology is pretty good, the benefits of finding a solution specifically tailored to your roofing business are usually worth it.
See How Your Business Management Technology is Performing
If you’re ready to evaluate your roofing technology and see if it’s really helping your business, it can be hard to know where to start. What makes one piece of technology more effective than another?
AccuLynx has created a guide to help you ask the correct questions to evaluate your technology and get thinking about the ways that it could facilitate better work.
Tackling your goals for the new year can seem daunting. But when you have the right tools on your side, a more profitable and productive year is in reach.