Is your company on track to meet its goals this year? Answering this question will help you determine what you need to do for the rest of the year and how you can plan for future success.
By looking at a few key metrics, you can evaluate your performance and identify areas for growth.
Here are three essential roofing reports to look at right now—and how you can use their results to build on your success in the future.
The 3 Roofing Reports to Help You Understand Your Performance
#1: Roofing Materials Report
Since even a single job uses so many roofing materials, it can be difficult to keep track of what’s been ordered and how much has been spent. A materials report gives you a snapshot of everything related to your material usage and spending, including your cost totals and quantities across all of your projects, as well as how many jobs used a particular material.
Looking at a materials report will help you better understand how much you’ve spent on your jobs this season and the average amount of materials each job requires. As a result, you’ll be able to improve your projections for material needs and costs for the rest of the year and into the next. This is particularly important given the recent rise in material pricing, since you may have spent more than you expected to.
#2: Dead Leads Summary Roofing Report
What happened to your leads that never panned out? With a summary report of your dead leads, you can see all the leads you’ve marked as dead and the reasons why you did so.
This roofing sales report will help you identify patterns in the dead leads. For example, you might find that some of your leads never responded to your follow-up messages and were marked dead as a result. Or you might discover that a number of your dead leads came from a single source, like a Facebook ad.
Once you’ve identified these patterns, you can make a plan for generating more highly qualified leads and closing more deals in the future. This can include strategies such as:
- Focusing on lead sources that are more likely to convert
- Improving your follow-up messaging
- Tweaking your sales pitch to address recurring homeowner concerns
#3: Job Profitability Report
Determining the profitability of your jobs is essential to the financial health of your business. A job profitability report makes it easy to see your profits at a glance.
It compares the estimated profit of your jobs based on the contract value to the actual profit, helping you understand whether your projects are delivering on their profit potential. It also allows you to see profits sorted by salesperson so you can better evaluate the performance of your sales teams.
Using what you learn from the job profitability report, you can evaluate the way you estimate and price jobs and find ways to make more on your projects. For instance, you might be pricing your roofing jobs too low to reach your profit goals—many roofing contractors are currently facing this problem due to the rise in material costs. You can also make changes to your sales strategy based on the current performance of your salespeople and ensure your team is ready to deliver their strongest results in years to come.
Using AccuLynx to Generate Your Roofing Reports
By looking at a materials report, dead leads summary report, and job profitability report, you can begin to understand your results and acquire the information you need to inform your growth strategy.
Roofing software like AccuLynx makes it easy for roofing contractors to keep track of key performance indicators (KPIs) with simple tools to create the reports mentioned in this blog post and view them on a regular basis.
With reporting tools in AccuLynx, you can access real-time performance data anytime you need it. Our pre-built roofing reports dashboards help you evaluate KPIs at a glance. You can also customize reports to reflect what’s most important to your roofing business. And you can schedule reports for automatic delivery to your inbox on a weekly or monthly basis so you never forget to stay on top of your results.
Our easy-to-use reporting features help you evaluate your performance without adding extra work to your busy schedule and simplify the process of making strategic decisions for your business.