We delivered around 350 jobs last year. This year, we did a little more than 800 — a 120%+ increase, thanks to the tools in AccuLynx and EagleView.
| Co-Founder |Kaiser Siding & Roofing
Case study
Kaiser Siding and Roofing grows revenue 120% with AccuLynx and EagleView
Co-owners of Kaiser Siding and Roofing, Scott and Michael Kaiser, knew they wanted to build their roofing business on a solid digital foundation. When their original system reached its limits, the brothers knew they needed a new solution. They turned to AccuLynx, the #1 business management software for roofing contractors.
COMPANY
Kaiser Siding and Roofing
ESTABLISHED
2006
LOCATION
Atlanta, Charlotte & Cincinnati
ACCULYNX CUSTOMER
Since 2011
Improving processes with AccuLynx
A driving factor in the decision to use AccuLynx was its intuitiveness, specifically the ability for their users to adopt the software quickly. Once Kaiser Siding and Roofing made the switch to AccuLynx, they instantly saw results.
Scott Kaiser explained that AccuLynx allows them to assign each lead to a sales representative without any human intervention and gives them the ability to organize communications within each job. He said, “Perhaps the most beneficial AccuLynx feature we started using right away is the reporting. Every Sunday evening, we generate automated reports that we use to plan bids and production schedules on Monday morning.”
Saving time with AccuLynx and EagleView
As with AccuLynx, Kaiser Siding and Roofing was an early adopter of EagleView. So it was a no-brainer to take advantage of AccuLynx’s integrated EagleView ordering feature, which allowed them to order EagleView reports directly from AccuLynx and save an estimated five minutes on each order.
Kaiser explained their processes before using AccuLynx and EagleView. “For every bid, we had to drive out to the site, unload and load ladders, and walk every roof to measure it. And this didn’t include the time we spent manually inputting the measurement and notes into our CRM—let alone instances where we made mistakes and had to go back out and do it all over again.”
“Now, I’ll pull an EagleView report right through my job file in AccuLynx, so that when we meet with the adjuster, we’re prepared to discuss the scope right there on the spot.”
Kaiser estimated the combination of AccuLynx and EagleView saves the company at least two hours per bid. He also noted that prior to using the EagleView integration, around 10% of their jobs would come up short on materials. “Insurance adjusters almost always estimate low,” Kaiser said. “With EagleView, I am able to show an objective, third-party estimate and secure their acceptance of an accurate material order.”
Refocusing business strategy amidst COVID-19
As 2019 closed out, Scott, Michael, and other members of Kaiser Siding and Roofing’s management team took a step back and reevaluated their sales strategy. They instituted new training processes that doubled down on the company’s digital strategies, including its use of AccuLynx and EagleView.
“We bring new sales representatives into our office for training before they start selling,” Kaiser said. “Part of this process is to train them on AccuLynx and EagleView. We want to ensure they get the full value of each of them.” This had a big impact on their business when COVID-19 restricted the sales process in early 2020. Despite facing economic headwinds due to COVID-19, Kaiser Siding and Roofing more than doubled its revenue in 2020.
“The ability to provide customers with contactless interactions during the bid process using AccuLynx and EagleView has certainly been a plus,” Kaiser added. By relying on AccuLynx and EagleView, Kaiser Siding and Roofing was able to realize the revenue growth without commensurate expansion in its sales team.
With AccuLynx and EagleView, we have a 10,000-foot view of our business. They make the bid and project management processes very easy.
| Co-Founder |Kaiser Siding & Roofing
Looking to the future
Today, Kaiser Siding and Roofing continues to rely on the solutions provided by AccuLynx and EagleView to keep productivity levels high. Kaiser concluded, “AccuLynx and EagleView are true innovators in the roofing industry, and they continue to evolve their technology. AccuLynx is designed to handle rapid revenue growth into the hundreds of millions of dollars, and as we look to grow our business further, we anticipate AccuLynx and EagleView as being critical enablers.”
