Case study

How Colonial Remodeling increased revenue by $7M in a single year

Colonial Remodeling has provided roof repair and exterior remodeling services across Virginia, Pennsylvania, and Maryland for over 25 years. In 2010, the company’s President, Jon Hickox, decided it was time to invest in technology that would support the company’s growth. They began using AccuLynx, and within one year of using it, Colonial Remodeling grew its annual revenue by $7 million.

AccuLynx
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COMPANY

Colonial Remodeling LLC

ESTABLISHED

1996

LOCATION

Fairfax, VA

ACCULYNX CUSTOMER

Since 2010

Challenges with running a roofing business on Excel spreadsheets

Since the company’s inception, Colonial Remodeling had relied on complicated Excel spreadsheets and stacks of paper files to organize customer information and manage jobs. Hickox said that at the time, “There wasn’t a single technology solution that could take our sales leads and move them through our process to other departments.”

These methods were adequate when the business was just starting up, but over time, challenges arose. It became obvious to Hickox that the company’s business processes could be more efficient and less error-prone. He knew they needed a better way to run their operations if they wanted to reach their full potential.

Streamlining operations with an all-in-one system

After talking with friends in the roofing industry, Hickox discovered AccuLynx’s all-in-one business management software. With AccuLynx, Colonial Remodeling could manage every aspect of their work from a single system by having job information, customer details, photos, documents, and communication organized in a centralized job file.

AccuLynx dashboard

Easier communication with adjusters

Once they started using AccuLynx, everything from creating estimates and contracts—to sharing documents and photos with public adjusters—became a lot easier for Colonial Remodeling’s sales team.

“The fact that one person can prep those documents, but a dozen can touch it without actually having to visit the job site or physically grab the file is the most priceless thing,” Hickox said.

Improved sales processes

The company’s production staff appreciated that AccuLynx organized their project information into a single job file accessible to everyone on the team. Sales reps especially enjoyed the convenience of AccuLynx’s integrated aerial measurement ordering features since they could save a few steps in their estimating process by auto-populating GAF or EagleView report data into an estimate instead of entering it manually.

The real game-changer for Colonial Remodeling was the increased visibility AccuLynx provided and a streamlined lead-handoff process. Now they could easily track a customer’s entire journey—from the initial sales interaction all the way through their completed project.

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Prior to AccuLynx, we never could have handled doing $4 to $5 million in business, but within a year, we were doing $12 million. We’re on track to do $16 to $18 million this year, thanks to AccuLynx.

Jon Hickox| Owner |Colonial Remodeling
A portrait of Jon Hickox, Owner of Colonial Remodeling

Higher revenue without increasing overhead

“With AccuLynx, nothing is lost in communication, and as a result, we have a much stronger advantage over our competitors,” said Hickox. By improving efficiency across its sales and production processes, AccuLynx has helped Colonial Remodeling sell more jobs and take on more work without hiring additional staff.

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